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Now Reading: Under the Spotlight: Adam Craniotes

Under the Spotlight: Adam Craniotes

Our Horology Forum 2020 speakers take the Proust questionnaire


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By Dubai Watch Week

14 Oct, 2020

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Joining in the Pump & Dumping 24K panel, a rather contentious subject in the wider luxury industry, Adam Craniotes gives us a small peak into his mind with the Proust questionnaire, believed to reveal the nature of a person.

Airing on October 24, 2020 at 9PM Dubai, UAE (GMT+4) on the Dubai Watch Week Youtube channel.

  • What is your greatest extravagance?

My one and only extravagance is my watch collection. In all other respects I'm a boring miser.

  • What word/phrase would you like to incorporate more into your vocabulary?

"Lugubrious", but only because it's such a thoroughly ridiculous word and life is ridiculous

  • What is your most marked characteristic?

Probably my complete and utter lack of shame. I mean, it's pretty much impossible to embarrass me.

  • Describe Dubai Watch Week in one word

"Fun”, because that what you have when you’re there. DWW gets it. 

  • What is the one misconception about the watch/luxury industry you'd like to clarify?

That it should be taken seriously. 

Wait, wait, don’t kill me! I mean, of course it should be taken seriously – to a point – but ultimately these are things that we're lucky to be able to manufacture/write about/purchase, and the industry should be viewed through that lens. We sell fun, and therefore we should be having fun.

  • If you weren't a brand CEO/collector/journalist, what industry would you be in?

Hospitality. Ideally on a beach somewhere, mixing cocktails and talking peoples’ ears off. 

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