Under the Spotlight: Adam Craniotes

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Our Horology Forum 2020 speakers take the Proust questionnaire

By Dubai Watch Week

14 Oct, 2020

Joining in the Pump & Dumping 24K panel, a rather contentious subject in the wider luxury industry, Adam Craniotes gives us a small peak into his mind with the Proust questionnaire, believed to reveal the nature of a person.

Airing on October 24, 2020 at 9PM Dubai, UAE (GMT+4) on the Dubai Watch Week Youtube channel.

What is your greatest extravagance?

My one and only extravagance is my watch collection. In all other respects I'm a boring miser.

What word/phrase would you like to incorporate more into your vocabulary?

"Lugubrious", but only because it's such a thoroughly ridiculous word and life is ridiculous

What is your most marked characteristic?

Probably my complete and utter lack of shame. I mean, it's pretty much impossible to embarrass me.

Describe Dubai Watch Week in one word

"Fun”, because that what you have when you’re there. DWW gets it.

What is the one misconception about the watch/luxury industry you'd like to clarify?

That it should be taken seriously.

Wait, wait, don’t kill me! I mean, of course it should be taken seriously – to a point – but ultimately these are things that we're lucky to be able to manufacture/write about/purchase, and the industry should be viewed through that lens. We sell fun, and therefore we should be having fun.