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Horology Forum 10

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Armin Strom

In a few short years, Armin Strom has won the admiration of the most discerning collectors. Cofounders Serge Michel and Claude Greisler have made it their mission to bring forth a new era of transparent mechanics. More than a watch manufacture, Armin Strom is a horological laboratory exploring the science of movement. Emphasising extreme accuracy through contemporary and architectural designs, its innovative movements are never hidden behind a dial.

Armin Strom is resolutely committed to challenging itself and redefining the established codes of watchmaking. Traditional concepts are totally reinterpreted, resulting in singular and unprecedented timepieces whose open dials reveal the mechanical ingenuity within. Each part is painstakingly hand-decorated by Armin Strom’s in-house master artisans.

Since opening in 2009 in Biel, Switzerland, Armin Strom has developed and produced its own groundbreaking calibres, such as the first-ever resonance chiming watch. An extraordinary team of dedicated engineers and artisans are upholding the Swiss-German watchmaking tradition and evolving it with uncompromising innovation, passion and commitment.

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We continually redefine the potential of contemporary watchmaking, while applying the highest level of hand decoration to our components.

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