Rolex is an integrated and independent Swiss watch manufacture headquartered in Geneva, recognized worldwide for its expertise and the quality of its watches. These symbols of excellence and elegance are crafted from the finest materials and assembled with scrupulous attention.
Inscribed on every Rolex Oyster, “Perpetual” is more than a word on a dial. It embodies the  vision and values of founder Hans Wilsdorf who instilled the notion of perpetual excellence, driving the company forward and creating new benchmarks in watchmaking. This philosophy has led Rolex to pioneer numerous innovations, such as, in 1926, the Oyster, the first waterproof wristwatch, and the Perpetual rotor self-winding mechanism, invented in 1931. To date, Rolex has registered over 500 patents.

The brand designs and produces most of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.
Rolex is also committed to supporting the arts and culture, sport and exploration, as well as those helping to ensure a Perpetual Planet.
For Rolex, Perpetual is manifest in the timelessness of its watches, and in the individuals, organizations and activities it supports. It serves as an inspiration to push boundaries and take a long-term view in an ongoing pursuit of excellence.

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