The Launch of Urwerk's New UR-100

The new UR-100 signed URWERK.

Discover how URWERK never seize to amaze by bringing together traditional expertise and avant-garde styling. This time with their new UR-100.

URWERK manufactures modern and complex watches that are unprecedented and in keeping with the most demanding criteria of fine watchmaking: independent design and research, advanced materials and handcrafted finishes. 

The original styling of each URWERK model is signed by chief designer Martin Frei, URWERK co-founder. 

“I come from a background where creativeness has no limits. I am in no way prisoner of the traditional constraints of watchmaking, and I can therefore be freely inspired by my cultural heritage.” - Martin Frei