“Be the first, be unique, be different”. This philosophy has enabled Hublot to gain a remarkable reputation for excellence in the space of just a few decades in the fiercely competitive high-quality timepiece market. This focus is perfectly embodied in the art of fusion that Hublot has constantly advanced since 1980, when it designed its first watch combining natural rubber and gold.
In 2004, the brand made this art of fusion the cornerstone of a founding spirit, expressed in infinite variations with a blend of traditional watchmaking savoir-faire, cutting-edge technologies and unexpected materials.


Innovation is in our DNA, passion is our driving force.


The Art of Fusion is expressed right through to the heart of the movement showcasing the alliance of conventional mechanisms and their unique construction. Simple watches with innovative watchmaking concepts, Hublot has created a range of unique “in-house” movements.
In its “Art of Fusion,” Hublot carries out a perfect symbiosis between functionality, architecture and design.

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