Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum has been actively engaged in culture and the arts within the UAE since the inception of the Dubai Culture and Arts Authority in 2008; where she began her career in the public sector. Working her way up within the organization, Sheikha Latifa has been instrumental in the inception of numerous key initiatives that have cemented Dubai Culture’s position as the authoritative voice of culture and the arts in Dubai, heralding the onset of the future of the creative industry.
As an artist herself, Sheikha Latifa’s passion lies at the intersection of culture, creativity, technology, innovation and design. From her post as Chairperson of the Dubai Culture and Arts Authority (Dubai Culture) and as a member of the Dubai Council, she employs this paradigm to play a key role in enriching these industries while ensuring their cross-incubation.
Throughout her work, Sheikha Latifa endeavours to envision the future of the cultural industry while keeping a keen eye on the past and all its treasured stories, to cultivate a pioneering and sustainable creative ecosystem. This in turn aims to fulfil the vision of her father, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to position Dubai as an international cultural centre while promoting its development into a city of happy, creative, and empowered people.