Neda joined Christie’s at the start of 2021, and in her role she develops marketing strategy for the Americas, while leading Creative, Content and Strategy teams. She oversees the marketing campaigns for the art, artifact, luxury and design portfolios in the Americas, with keen attention to innovation, data and best in class creative execution. In addition to campaign marketing she is focused on introducing the brand to new and emerging audiences and the future role of Christie’s in the cultural narrative.
During her time at Christie’s, Neda has played a critical role in leading the rebranding of the 20th and 21st century art department, the advent of digital transformation at Christie’s and the brand’s foray into over $150M in NFT sales, as well the recent sale of Andy Warhol’s Shot Sage Blue Marilyn for $195M, the most expensive painting of the 20th century.
Prior to Christie’s, Neda spent twenty years working at the top agencies in NY, SF, London and Paris crafting marketing, branding and PR for some of the largest brands in the world. Most recently she was SVP, Managing Director of Client Services at R/GA where her client portfolio included Tiffany & Co, L’Oreal, Unilever, Verizon, Uber, Amazon and ESPN. Neda earned a Mass Communications and Political Science degree from the University of California at Berkeley.