Pascal Raffy discovered the fascinating world of Haute Horlogerie during his childhood when Sundays were spent with his grandfather, a watch connoisseur who used to show him the timepieces from his collection. At the dawn of the 21st century, while taking a break in his career to focus on his children, Pascal Raffy was introduced to BOVET. The House needed an investor with a clear vision to restore its grandeur. The prestigious history of the House dating back to 1822 along with its iconic timepieces, distinguished by their crown at 12 o’clock and their classic bow, immediately appealed to Pascal Raffy, who soon became the unique owner of BOVET in 2001. At the time, he already had a precise long-term plan of the destiny he envisioned for the company. Perpetuating the peerless expertise of the in-house artisans, achieving vertical integration and the return of movements made entirely in-house were the main springboards to success that Pascal Raffy wished to instate at BOVET 1822. Contemporary horology notably owes him the introduction of the Amadeo system enabling the conversion of a timepiece into a table clock, a pocket watch or a reversible wristwatch – and to do so without any tools. With Pascal Raffy, the sleeping Beauty became a ravishing Lady. Lying on a prestigious history, the innovative future of BOVET 1822 has never been so bright.