What did H. Moser achieve when they released their controversial digital campaigns? Did they cut through the decrepit cobwebs of an aged industry’s politics and set a modern, revolutionized pace ahead of its time, or did the brand simply put its peers on blast?
Speaking out in the watch world- when does it serve the outspoken and when does it not? Let us discuss what H. Moser did using innovative weaponry: in 5-10 years will it be safe for peers to publicly commend them? We will also delve into the choreographed dance of public relations- when and where it is ok to express true opinions in the midst of watch industry politics; the world’s most elegant, best disguised minefield. Must we resign ourselves to the ‘time and place’ mindset under the assumption that the watch industry is built up of paralyzed, politically-correct coquettes? And finally, what does it take for an opinion against the tide to be absorbed and addressed or celebrated?