When no amount of money can get you on that list and buying your way into a clinical trial is more feasible- your heart's desire is perpetually out of reach. What does it take to get there?
The concept of ‘The List’ and, in today's globalized climate, retailers practicing exclusivity who suffer the backfire when thwarted, emerging collectors plant their roots elsewhere. What are the deciding factors of the clientele that make The List and how has its profile morphed over time? Is this mentality stifling these retailers, limiting them to depend on factors like loyalty-bound, endless bloodlines or is keeping the ‘Birkin’ Approach still an asset? From major cities like NYC where one need's to be a resident to qualify for buying Tiffany & Co, we will also look at cultural quirks that impact and navigate a country’s purchasing power and habits. When is the aura of exclusivity sustainable, and when is it not in the luxury world?