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Cultural Clout – The iBuyer Cult

Watch-buying patterns are fast changing all around the world with the ongoing influx and easy access to information that the Digital age has brought on. Marketing methods to keep watch brands alive are being sculpted into more intellectually based, sophisticated strategies designed for in-depth and long-term impact as our consumers become smarter and more adept at absorbing information. Self-Taught watch “connoisseurs” are telling the market what they want. Even the industry’s oldest watch fairs are adapting to accommodate brands who are catching onto this bounty of self-aware iBuyers. Dilettantes on the rampage are also stirring the pot. How are these players changing the game?

Details
Date:
11 September
Time:
14:00 - 15:00
Location:
Christie’s London, King Street
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