So universal is the name Rolex that you could be forgiven for wondering if some day it will be a child’s first word. Routinely ranked as one of, if not the world’s most powerful brand – among the Googles, the Coca-Colas, the Apples et al – Rolex continues to fascinate watch enthusiasts.
Its collectible status is unquestionable. Paul Newman’s Rolex Daytona sold at auction for $17.75 million in 2017, making it the world’s most expensive watch at the time. Wait lists for Rolex’s current collection of steel sports watches can stretch to years.
Dubai Watch Week, which begins in Dubai on November 20, will explore the Rolex phenomenon with a special exhibition.