On with the Show! #DWW2021

Tidbits and Teasers of What’s to Come at the 2021 Edition of Dubai Watch Week

While some information will be kept under wraps for now (i.e., the speakers for Horology Forum, as well as which of the masters will be teaching classes, and which entertainment and food concepts), it’s fair for us here at Dubai Watch Week to at least let you in on some of the fun, right? To leak a little information to the public. Because let’s face it, November 24th is not that far away, and it’s our duty to build some excitement. We’d be honored to have you join us at the open-to-all 5-day event, so, consider this to be sort of the trailer to the impending blockbuster movie.

Founded by Ahmed Seddiqi & Sons in 2015 and held at The Gate at the DIFC (Dubai International Financial Centre), the 2021 edition will be the 5th installment of Dubai Watch Week since its beginning. The event – which has grown to become the largest non-commercial watch event in the Middle East – has solidified the presence of 50 of the world’s most recognizable watch brands to be in attendance, the highest number of brand participation to date (scroll down for the full list of participating brands). A handful of those brands, including Rolex, Audemars Piguet, Tudor, Hublot, Chopard, and WatchBox, will have standalone spaces on site, which will also be interactive.

Additionally, Dubai Watch Week will be adding, for the first time in 2021, a space that will be referred to as the Collectors’ Lounge.

The lounge will allow for a meeting place where collectors and connoisseurs from across the globe will have the opportunity to interact with their peers as well as industry leaders, situated amongst signature pieces from Buben & Zorweg and Miki Eleta. The space also displays limited-editions conceptualized by Ahmed Seddiqi & Sons to commemorate the UAE’s 50th anniversary.

Aside from the Collector’s Lounge, some of the most popular attractions of Dubai Watch Week will be returning yet again. Horology Forum, as always, will serve as a house of discussion set out to educate and entertain the worldwide community of watch enthusiasts in attendance. Will there be rhymes at this year’s Horology Forum, you ask? That remains to be seen! (#ifyouknowyouknow.) What we do know, however, is that two of the Horology Forum panels have already been announced: “Alignment of Online Personas with Actual Identities” and “NFTs and Cryptocurrencies in Luxury” with many more interesting topics yet to come.

Another staple of Dubai Watch Week is the events’ masterclasses; hands-on workshops led by expert artisans spanning the fields of watchmaking, engraving, enameling, design, and more. While these classes – and the event itself – are free to the public, booking as early as possible on the Dubai Watch Week website is a way to assure you grab your spot. Early bird gets the worm, and all.

As an educational and cultural platform, Dubai Watch Week’s aim has always been to cultivate and share horological knowledge while learning from industry peers. The focus of the event has been to celebrate the mastery of watchmaking with everyone involved, and, with anyone who wants to learn from those not always in their inner circles. Brands, collectors, enthusiasts, industry aficionados, and even art and culture seekers can take something positive and productive away from Dubai Watch Week, and they are invited to do so from November 24th to November 28th.

Attendees may sign up for the newsletter on this website to learn more.

So… are you in?

Participating brands include Akrivia, Armin Strom, Beauregard, Bell & Ross, Bovet, Breitling, BVLGARI, Christophe Claret, Chronoswiss, Corum, Czapek, De Bethune, F.P. Journe, Ferdinand Berthoud, Frederique Constant, GENUS Watches, Girard-Perregaux, GoS, Greubel Forsey, H. Moser & Cie, Jacob & Co, Konstantin Chaykin, Laurent Ferrier, Louis Erard, Louis Moinet, Ludovic Ballouard, MB&F, MeisterSinger, Mont Blanc, Montres KF, Moritz Grossmann, Norqain, Oris, PURNELL, REBELLION Timepieces, RESERVOIR, Ressence, Schwarz Etienne, Singer Reimagined, TAG Heuer, Trilobe, Ulysse Nardin and Urwerk.