Now Reading: Under the Spotlight: Christophe Nicaise

Under the Spotlight: Christophe Nicaise

Our speakers take the Proust questionnaire

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By Dubai Watch Week

14 Oct, 2020

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Joining the Means to the End of the World Panel, Christophe Nicaise, the Chief Strategy and Business Development officer of Seddiqi Holding, is a veteran in the luxury and watch industry and and gives us a glimpse into his mental framework by answering the Proust questionnaire.

Watch the panel airing on October 28, 2020 at 9PM Dubai, UAE (GMT+4) on Dubai Watch Week Youtube channel.

  • What is your greatest extravagance?

Cars are a passion of mine. I have always been interested in race cars, Go karts and powerful engines. It’s the adrenaline aspect that I enjoy. Thanks to our brand relationships, I have also been given the opportunity to experience actually driving a Formula 1 car on the track

  • What word/phrase would you like to incorporate more into your vocabulary?


  • What is your most marked characteristic?


  • Describe Dubai Watch Week in one-word


  • What is the one misconception about the watch/luxury industry you'd like to clarify?

People assume that working in luxury is glamourous but that’s not always the case. On the outside it seems like the ideal industry, but there is a lot that goes into everything we do.

  • If you weren't a brand CEO/collector/journalist, what industry would you be in?

I would go back to my first love/profession, the sports industry

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