Now Reading: Rolex comes to Dubai Watch Week

Rolex comes to Dubai Watch Week

The Swiss giant marks its debut at a Middle Eastern watchmaking event with an interactive exhibition exploring the mighty Submariner

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By Dubai Watch Week

18 Nov, 2019

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So universal is the name Rolex that you could be forgiven for wondering if some day it will be a child’s first word. Routinely ranked as one of, if not the world’s most powerful brand – among the Googles, the Coca-Colas, the Apples et al – Rolex continues to fascinate watch enthusiasts.

Its collectible status is unquestionable. Paul Newman’s Rolex Daytona sold at auction for $17.75 million in 2017, making it the world’s most expensive watch at the time. Wait lists for Rolex’s current collection of steel sports watches can stretch to years.


Dubai Watch Week, which begins in Dubai on November 20, will explore the Rolex phenomenon with a special exhibition.

Part of the exhibition will be devoted to the Submariner, Rolex’s celebrated diver’s watch. The Submariner became the first watch water resistant to 100 metres when it was introduced in 1953, and became a style icon when it was picked by Cubby Broccoli as James Bond’s watch of choice for Dr. No in 1962.

There will also be an exhibition of rare and collectible Rolex pieces curated by the Seddiqi family, hosts of the event. It will offer insight into Rolex history, particularly in the Middle East, and create a forum for discussing the evergreen attraction of Rolex wristwatches.

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