Now Reading: Under the spotlight: Mishal Kanoo

Under the spotlight: Mishal Kanoo

Our speakers take the Proust questionnaire

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By Dubai Watch Week

13 Oct, 2020

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Partaking in the Pump & Dumping 24K panel, a rather contentious subject in the wider luxury industry, Mishal Kanoo entertain us by answering a short extract from the popular Proust questionnaire, believed to reveal the true nature of a person.

Tune into their panel airing on October 24, 2020 at 9PM Dubai, UAE (GMT+4)

  • What is your greatest extravagance?

Buying my first USD 250,000 watch which was a Patek repeater nearly a decade ago.

  • What word/phrase would you like to incorporate more into your vocabulary?

Alhamdulillah (Thank God)

  • What is your most marked characteristic?

I hope learning in general

  • Describe Dubai Watch Week in one-word


  • What is the one misconception about the watch/luxury industry you'd like to clarify?

That a great watch needs to cost an arm and a leg. For less than USD 10,000 you still can get an absolutely stunning watch.

  • If you weren't a brand CEO/collector/journalist, what industry would you be in?

I had wanted to be an architect and a car designer but alas, it did not happen.

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