The Launch of Urwerk's New UR-100

The new UR-100 signed URWERK.

Discover how URWERK never seize to amaze by bringing together traditional expertise and avant-garde styling. This time with their new UR-100.

URWERK manufactures modern and complex watches that are unprecedented and in keeping with the most demanding criteria of fine watchmaking: independent design and research, advanced materials and handcrafted finishes. 

The original styling of each URWERK model is signed by chief designer Martin Frei, URWERK co-founder. 

“I come from a background where creativeness has no limits. I am in no way prisoner of the traditional constraints of watchmaking, and I can therefore be freely inspired by my cultural heritage.” - Martin Frei

Speakers at this Creative Hub Session

Are you interested in this session?

You may also be interested in

Don't miss these Creative Hub Sessions


You are using outdated browser. Please update your browser or install modern browser like Google Chrome, Safari or Firefox.

For better web experience, please use the website in portrait mode

Your profile is incomplete, Please complete your profile to subscribe to events.

Confirm Logout

Are you sure you would like to logout?

Add company info to your profile

In order to receive press access we need to know your company info. Please fill in fields below and submit this form