A controversial subject matter that will examine the influence exerted by opinion leaders, social media personalities or ‘voices’ that can communicate to a large audience or following, usually on a digital platform. There is sometimes a gap between impact and knowledge – but how important is this in today’s competitive world of brand-led, image-driven marketing?
The Power of Influence
Head of watches, Christie's - Middle East, India, Africa
Su Jia Xian
Founder and Editor of SJX.com
Editor in Chief, WorldTempus
Owner, Publisher, Editor-In-Chief, A Blog to Watch
Director of Dubai Watch Week and Head of Corporate Marketing & Communications, Seddiqi Holding